Are you looking for ways to optimize your WordPress website to rank higher in Google search results? Looking at your services area could be an opportunity to break out more content for your visitors and Google to fall in love with. Kori Ashton helps you understand how to optimize services to improve your rank and keep the customers coming back for more.
Full Transcript
Hey y’all. Today I want to take a look at your existing website as it is today and see if I can help you optimize it for better Google rank. So I’ll use webtegrity.com as an example.
What I want you to do though is go compare your website today and see if you have just one singular landing page that when you click on services it kind of lists everything that you offer but that you also then have individual landing pages per service. So I’d like you to have both ideally.
Here’s why this is important: because if Google can read that you have these individual services then as people are looking for these individual keywords, then you have more pages on your website to potentially rank and get their attention.
So just be certain that each page has, you know, 500 to 2000 words on it. You’ve sprinkled in your keywords, you’ve done your due diligence when it comes to H1’s, H2’s, your headers, and all of your images are named correctly.
Just be certain that every single one of these new pages, if you’re breaking them out for your services, is really optimized in and of itself and you’ll see an improvement in rank. This might sound absolutely super simple but what I want you to do is go be sure of that today. Stop this video, go over, look at your website, open it up and think about the things that you’re trying to rank for. Do you have individual landing pages that speak to each one of those major keywords? If you do already, go look at Google Analytics and see if those pages are actually ranking or if you should be doing some improvements on them. See if they’re actually converting.
Does somebody have to click on that page to go somewhere else to do what you’re asking them to do? Or can they right then and there on that page actually execute your major call to action?
Think about what you want people to do on your website. Give it enough content so that Google ranks it, and all the way around you’ll have a great user experience and you’ll be gaining those customers you’ve been looking for.
I hope this helps you, I know it was a quick one but be sure to subscribe, ring the bell so that every week you’re getting notifications when I’m creating content just like this to help you improve your online marketing. Have a great Monday!
