Chef Jason Dady is a local San Antonio visionary for the culinary world. He's an award-winning chef who has been seen nationally on the TV show - Iron Chef Gauntlet.
When a massive audience starts to follow you - your brand needs to be ready to drive the conversation, build the loyalty, and grow your reach even more. Chef Jason and his team came to us for an upgrade to their online marketing. They needed a website that would reflect the commitment to excellence that the Jason Dady brand is known for.
After brainstorming with our client our Creative Director knew that we had to give the Chef Jason Dady audience some "behind the scenes" insight. We truly wanted him to be seen as the powerhouse, innovative pioneer that he is. The new website is classic with large images and easy to read text. We wanted to collect email addresses from those coming to learn more about the Chef and his restaurants. Building the connection and loyalty with his audience was key.