With 829 million people actively using Facebook, using it to promote a business should be an important component of your marketing strategy.
To begin, first log into your personal Facebook account by entering your email and password into the tool bar. If you do not have a Facebook account, you need to create one. No one on Facebook will be able to view that you are connected to your business page, but you must sign in through a personal account for proof that you are a real person.
Once logged in, locate the navigation tab. If you are using a mobile device, this will be in the bottom right hand corner. On a laptop, this tab will be found in the upper right hand corner.
Once there, select the tab labeled ‘pages’, or ‘create page’.
You then will be asked to choose a name for your page. Then select a category; for example, ‘Companies and Organizations’, or ‘Books and Magazines’.
Selecting a subcategory for your page is also an option, such as ‘Entertainment Website’ for the category ‘Websites and Blogs’.
After choosing your page name and categories, there will be a button that says ‘Get Started’. Select that to begin personalizing your page.
An ‘About’ section will immediately appear on the screen for you to describe your business and create a URL.
From there you are required to set a profile picture, ideally being your company’s logo, and a cover photo. The profile picture must be at least 160×160 pixels for a desktop, 128×128 pixels for smartphones, and 36×36 pixels for feature phones. Photos with larger sizes will be scaled down, and all photos are cropped to fit a square. Covers photos are displayed at 820 pixels wide by 312 pixels tall on desktops, and 640 pixels by 360 pixels on smartphones. Cover photos are not displayed on feature phones.
Now your page is live and ready to roll! On the right hand side of the page is a bar that allows you to monitor important aspects of your page such as ‘Likes’, Notifications, and Messages. Check these regularly to keep up with your page.
To add additional information about your page such as address and products, return to the “Settings” option in the navigation tab and select ‘Page Info’.
Under ‘Notifications’, you can set frequencies for page alerts.
Under ‘Page Roles’, you can add colleagues and partners to your page.
Now it’s up to you to promote your business! Click the “Create Status” option to begin and have fun!