Organic SEO No No’s
Organic SEO is the buzz word that business owners and marketing directors are really learning about and they are finding that it actually takes A LOT to make your website function organically well in the search engine results. If you pay for placement, that can drain your budget very quickly. So what are some great Organic SEO Tips and what are the Organic SEO No No’s?
We’re going to start with what NOT to do. You don’t want to get blacklisted by Google. See Google’s Webmaster Guidelines to learn more.
Organic SEO No No #1
– There are no TRICKS in SEO. While some will claim instant #1 placement results or first page listings overnight, that’s an instant flag to any search engine that something is fishy. You can get blacklisted very quickly. Sometimes great results require great efforts.
Don’t spend your money on Instant Results Offers, or on the monthly packages that will create fake accounts all over the web for you. Think about it. If one day you have a few dozen natural backlinks, then overnight you have hundreds or thousands, you’re going to be flagged by Google.
Organic SEO No No #2
– We’ve all heard about needing “Jaw-Dropping Content” on our site that will cause our site to be shared and hopefully go viral. But it’s time consuming to write constantly, not to mention needing inspiration for subject matter. Enter the concept of Content Spinning. This is a major NO NO.
Just because a program claims it can completely rewrite your content with one click, you will still generate lousy content – weak for an average reader. Google has come up with algorithms to detect this type of content manipulation. It’s not worth the gamble.
Organic SEO No No #3
– Along the same lines as #2 there’s the ol’ KeyWord Stuffing issue. We all know that adding rich content with the right Keywords is what gets good results. But what’s the balance on adding enough key terms, but not too much? Is there a formula for this method?
There’s not been anything definitively issued from one of the major search engines on this exact formula, but there have been HUGE consequences for keyword stuffing… adding WAY too many keywords where the text becomes muddy and cumbersome for an average reader. Google knows that you’re writing for search engines and not humans. That will get you into serious trouble!
A good keyword density that we at Webtegrity go by is – For every 100 words place your keyword (keyterm) into your content – but again only if it produces a great read for your visitors. Your goal in adding content should be to give great news, updates, or tips on your services or products so much that the visitor finds the content valuable enough to SHARE!
Organic SEO No No #4
– Broken Links can be daunting to monitor, but if you have them, they can seriously damage your ranking. The broken link issues isn’t something just occurring with larger websites where you lose track of content, but it can happen in smaller websites too where careful scripting is hurried and flippantly written. You need to check and double check your links to be sure they open correctly to the right content.
Google monitors pages with broken links and views them as “out of date” and if they find enough they see you as “out of business.” OUCH!
Organic SEO No No #5
– Buying social media likes and followers is trendy right now as well. Simple said – Don’t Buy In! All this does is find fake customers for you. They are not your target market, they probably aren’t even real people / accounts. If you really need likes, why not run a social marketing campaign, or search for similar fanpages or community pages? You can also post meaningful content on your own website that will help gain natural fans and convert them to buyers!
Other quick Organic SEO No No’s – Stay away from: